Women’s Business Enterprise Council—West Event Branding

WBEC-West, the Arizona chapter of the Women’s Business Enterprise National Council, hosts an Annual Women’s Business Awards Gala. This year’s event, “Whodunnit?,” builds on a detective mystery theme.

Multiple touch points conveyed the engaging visual story and delightful brand elements, including a clever, animated and entertaining microsite incorporating elements of a detective’s desk: a ringing phone, a camera flash, a coffee cup with rising steam, a transistor radio sound, a typewriter mysteriously typing out the name of the event, and a mouse running around the items on the desk! Other themed collateral pieces included a print invitation and event program, email invitation, and accompanying theme-branded gifts, awards, and takeaways.

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