What’s the biggest mistake digital marketers make? Not realizing that we need time and patience to get the job done properly. For years, prior to joining Cable ONEas Director of Digital Media, I had the entire U.S. as my market–literally anyone with a Social Security number was a potential customer for my former employer, LifeLock.
Business-to-consumer (or B2C) is generally defined by consumer goods and services companies, whereas business-to-business (a.k.a. B2B) encompasses products and services companies that sell to other businesses. B2B includes items used in the manufacturing process, as well as services that facilitate other business or consumer firms.