Trane Technologies Product Microsite

As a global manufacturer of heating, ventilating, and air conditioning (HVAC) systems and building management systems and controls, Trane Technologies manages hundreds of distributors and dealers, with the goal of providing timely and accurate product information.

Trane’s marketing department struggled to keep the brand identity and product content consistent and relevant with their dealers and distributors throughout the US and Canada.

Burick Communication Design collaborated with Trane’s marketing department to design and develop an innovative, cost-effective, and strategic online solution: TraneProducts.com, an embeddable and user-customizable microsite interface that Trane HVAC partners can incorporate into their own websites using a simple line of HTML code. The microsite seamlessly provides a Trane dealer’s website visitor with current and consistent product information and branding compliance.

Meeting with great enthusiasm from Trane’s dealer base, the microsite was adopted by over 500 local and national Trane dealers and filled a need for a user-friendly and effective sales tool that resulted in marketing and sales success for Trane and its network of dealers.

And, the innovative microsite solution garnered an American Marketing Association’s Gold Award in the Corporate Website / Microsite category for Burick Communication Design and Trane Technologies.

Get award-winning design solutions when you work with Burick Communication Design’s expert B2B marketing team, uniquely tailored to convey the essence and message of B2B industrial, manufacturing, and enterprise companies. Partner with us to transform your marketing design and achieve impactful, lasting connections with your target audience.