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Moon Valley Country Club is a premier lifestyle resort in North Phoenix that caters to local residents and offers active, family memberships. Members enjoy golf tournaments, tennis lessons, dining, and community events where creating new memories with great friends is the focus.
Working in collaboration with the golf management company Troon Golf, the BCD team created a membership collateral brochure showcasing the activities and lifestyle events at the club. This brochure is utilized by the sales team in their marketing campaign efforts and as a leave-behind when talking with prospects.
At BCD, Visual Branding encompasses the strategic use of visual elements to communicate a brand’s identity, values, and personality consistently across various platforms and touchpoints. It includes design elements that shape how a brand is perceived visually by its audience. This involves the logo, color palette, typography, imagery, and other graphical components that constitute a brand’s visual identity.
Visual Storytelling is not only about aesthetics but also about evoking emotions, establishing credibility, and differentiating your brand from competitors. A well-defined brand story serves as a powerful tool for brand communication, fostering brand recall, and influencing perceptions and behaviors, as we’ve facilitated for our clients, Troon Golf and Moon Valley Country Club. Ultimately, it plays a crucial role in shaping the overall success and reputation of your brand in the marketplace.
Whether you’re looking for a visual branding and marketing campaign package or a stand-alone project, you’ve come to the right place! Book a complimentary, no-obligation 30-minute call with Eileen Burick, president of BCD, and let’s explore how to create a visually captivating online presence that engages your audience and delivers results.
©2025 Burick Communication Design
