• Interactive Microsite content page
  • Interactive Microsite content page
  • Interactive Microsite home page

Astra “Plug In. Power Up” Initiative

Marketing Campaigns | Visual Branding | Website Design

The Astra Women’s Business Alliance brings women business owners a wide variety of opportunities to increase job creation and economic development through access to contracts from major Fortune 1000 companies and expanded opportunities for government contracts through an SBA Teaming Program.

To brand the organization’s year-long initiative including events, networking, and awards programs, Burick Communication Design created and executed the concept of the “Plug In. Power Up.” Initiative. Sponsored by Apple, a bright, bold website design and fresh, compelling copy writing were incorporated in an interactive microsite and marketing collateral that conveys the overall benefits of participation for women business enterprises and as corporate partners, as well the website giving details about the specific schedule of events and programs.

Services Provided

> Project management

> Creative direction

> Conceptual design

> Logo design

> Graphic design

> Print collateral materials design and production

> Digital presentation materials

> Visual branding

> Responsive website design

> User experience (UX) design

> Analytics and evaluation

> Search engine optimization

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