Most Valuable Business Asset? Your Brand.
What if I told you that your most valuable business asset isn’t your equipment, your inventory, or even your customer list? What if the thing that could make or break your company’s future is something you can’t physically touch — but your customers feel every single day?
Picasso and the Value of Creativity
I had dinner the other night with my long-time colleague, friend and copywriter extraordinaire, Jake Poinier, and his wife. We met at a local favorite, an intimate dining establishment in the Arcadia district of Phoenix called Chelsea’s Kitchen.
BRANDING: The Profit Engine Your Business Can’t Ignore
Beyond the Logo: What Is Branding? In today’s hyper-competitive marketplace, branding is the identity and reputation of your company. It’s more than just your logo or color scheme. It’s the entire perception customers have — the sum of their experiences, feelings, beliefs and interactions with your company.
