Picasso and the Value of Creativity
I had dinner the other night with my long-time colleague, friend and copywriter extraordinaire, Jake Poinier, and his wife. We met at a local favorite, an intimate dining establishment in the Arcadia district of Phoenix called Chelsea’s Kitchen.
What’s the Biggest Mistake Digital Marketers Make?
What’s the biggest mistake digital marketers make? Not realizing that we need time and patience to get the job done properly. For years, prior to joining Cable ONEas Director of Digital Media, I had the entire U.S. as my market–literally anyone with a Social Security number was a potential customer for my former employer, LifeLock.
Brainstorming Your Headline, Tagline or Slogan
Writing a compelling headline, tagline or slogan can cause anxiety in just about anyone, no matter how creative. You don’t want to be boring, you can’t always be funny, and you always have to keep your audience and their motivations — as well as your corporate brand—in mind.
