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  • CemexUSA employees and equipment on construction site
    PR initiative for CemexUSA's new plant construction included a targeted marketing campaign, a print brochure, a website (microsite) and a multimedia presentation
  • CemexUSA employees and equipment on construction site
    PR initiative for CemexUSA's new plant construction included a targeted marketing campaign, a print brochure, a website (microsite) and a multimedia presentation
  • CemexUSA employees and equipment on construction site
    PR initiative for CemexUSA's new plant construction included a targeted marketing campaign, a print brochure, a website (microsite) and a multimedia presentation
  • CemexUSA employees and equipment combined with the Arizona flag
    PR initiative for CemexUSA's new plant construction included a targeted marketing campaign, a print brochure, a website (microsite) and a multimedia presentation

CEMEX USA New Facility Microsite

Graphic Design | Marketing Campaigns | Video/Motion Graphics | Website Design

For more than 100 years, CEMEX has been providing high quality building material products and reliable service to B2B customers and communities throughout the Americas, Europe, Africa, the Middle East, and Asia. When CEMEX USA, the U.S. division of the company, needed to promote the construction of a state-of-the-art cement production facility in Seligman Crossing, Arizona, they selected Burick Communication Design to create the targeted marketing campaign including a print brochure, a website (microsite) and a multimedia presentation.

The interactive microsite aligned with the overall tone of the company’s corporate website, while employing more marketing-oriented content, imagery, and navigation structure. The UX design leads users through the reasoning and benefits behind the proposed new facility, as well as outlining the corporate commitment to the community and the environment.

The multimedia presentation was utilized for public meetings with the objective of educating the the community about the new facility. In addition, the colorful, visually engaging, 8-page brochure was provided as a take-away for the participants at the meetings and highlighted the key components of the message.

Services Provided

> Project management

> Website design (interactive microsite)

> User experience design

> Multimedia presentation design and production

> Print design and production

> Analytics and evaluation

> Search engine optimization

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