To increase the visibility of their diverse suppliers—and to improve usage of their diversity programs—AT&T contracted with Burick Communication Design to create success stories about 16 key minority and women-owned businesses. Burick interviewed each of the customers and wrote 400-word profiles of each company, including specific details about the AT&T supplier programs that helped launch or improve their business results.
Incorporating graphic design elements from ATT’s visual branding campaign, “Rethink Possible,” the layout showcased diverse supplier stories, transforming them with an engaging, whimsical design approach.
> Project management
> Graphic design
> Copywriting, editing
> B2B marketing collateral materials